Not just screenshots. Problems solved.

GetPharm: systems design and branding for a verified manufacturing marketplace

The problem

A business that wants its own branded medicine has to find a third-party manufacturer through brokers, trade fairs and cold calls, with no way to compare options, verify credentials, or carry an inquiry through in one place.

Our approach

Systems design before screens. The market has two real journeys, buy an existing product, or get one manufactured under your own brand, so that fork became the core of the product, the same way it is the core of the business.

What shipped

The GetPharm brand identity and the platform itself: a verified manufacturer directory, product discovery with buy-now and get-it-made paths, and manufacturing inquiry flows with customisable packaging.

Lessons learned

In a trust-poor category, verification is the product. Design decisions that surfaced credentials earlier did more for the platform than any amount of visual polish.

Inside the wallsThe screens and the systemLive at getpharm.in

Nirmalkaya: a wellness centre that assesses before it treats, and a site built the same way

The system

The centre works to one method, the same six steps for every person who walks in: assess, explain, plan, treat, review, release. The site is built around that method rather than around a menu of treatments, so the first thing a visitor meets is the way they will be treated, not a price list.

The pages

Each concern, from lower back pain to poor sleep, has its own page that says what the problem usually is, what commonly causes it, how the centre assesses it, and when to see a doctor instead. Programme pricing is published, every visit is recorded and reviewed, and an assessment can be booked from any page.

What it shows

A business that leads with its process earns trust before the first visit. The site's job is to make that process legible in one screen, and it does.

Inside the wallsThe screens and the systemLive at nirmalkaya.com

Academy of Retail Excellence: the site as it was, and the site we made

The problem

A recent website assembled from a commercial theme drawn for nobody in particular: white text over a stock mall, a navigation on two rows, five floating buttons, a translate widget, and 247 megabytes of video on one page.

Our approach

Rebuild from the institute's own archive with every number, name, fee and date kept exactly, all prose written new, and nothing invented. An editorial system, not a template: one serif, one weight, hairline rules, a marigold accent.

What shipped

448 static pages in English and Hindi: 39 qualifications, 18 career roles, 91 live jobs, 13 centres and 13 faculty, each on its own page; a course finder, a comparison, a fee table with GST and EMI, certificate verification, a job board with the markup Google's job results need.

Lessons learned

Measure both sites the same day with the same tools, and publish the audit even when it finds something on your side. It did, and the document says so.

Inside the wallsThe comparison, in fullThe rebuilt site

Savison Life: brand and platform groundwork, designed as one system

The problem

A new venture with a clear direction and nothing on paper: no identity, no naming system, no platform to put in front of anyone.

Our approach

Branding and systems design in a single engagement, so the identity and the platform architecture were shaped by the same decisions rather than retrofitted to each other afterwards.

What shipped

The Savison Life identity, and the platform foundations under it: information architecture, page systems, and a deployment pipeline the venture can grow into.

Lessons learned

Doing the brand and the system together costs less attention than doing them twice. Every naming decision settled early was a rework avoided later.

Inside the wallsLive at savisonlife.com

Rikencare: B2B trust at first search

The problem

A manufacturing plant with excellent output and no website. Procurement teams who received their quotes searched the company name, found nothing, and moved on to suppliers who looked established.

Our approach

Build the trust signals a B2B buyer checks in the first five minutes: a professional website, a product catalogue with specifications, and email at their own domain.

What shipped

A five-page website with a downloadable product catalogue, plant and facility photography, quality certifications displayed up front, and business email for the whole sales team.

Lessons learned

In B2B, the website rarely generates leads directly; it stops the leads you already have from leaking away. Their conversion rate on sent quotes rose before traffic did.

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