INDIZILLA
Test your idea on a simulated market before you build it.
Describe your idea and the decision you're stuck on. We assemble a panel of AI personas, put a generated survey in front of them, and hand back a decision memo — a verdict, the evidence, the strongest objection, and the one test to run next.
“A weekly meal-prep box for busy hostel students, ₹1,200/month.”
Pre-filled from your idea — review before we generate questions.
- What would make this a clear “yes”?
- What's fair to pay per month?
- Strongest reason you'd say no?
6 questions · 2 follow-up probes per persona
Strong pull among on-campus students; price is the sticking point.
The most expensive mistake in product is believing your own idea too early. A simulated panel won't love you back — that's the point.
A single chat gives you one voice. Research gives you a panel.
| What matters | Asking one AI chat | Indizilla Research |
|---|---|---|
| Perspective | One agreeable answer | ~50 distinct personas who disagree |
| Persona depth | Generic “average user” | Roles, ages, markets, skepticism you set |
| Consistency | Changes every time you ask | Same panel, same survey, repeatable |
| Method | Freeform conversation | A structured survey with follow-up probes |
| Follow-up | You re-prompt and hope | Interrogate the panel, on the record |
| Output | A wall of text to interpret | A decision memo: verdict, evidence, next test |
Five steps from a hunch to a decision.
- 1
Describe the decision
Your idea, and the specific call you need to make. A quick AI check flags anything too vague before you spend a credit.
- 2
Shape the audience
We infer a target market from your idea. Adjust markets, ages, roles and how skeptical the panel should be.
- 3
Generate the survey
A short, structured questionnaire is written for your decision. Edit or regenerate any question.
- 4
Run the panel
Personas answer independently, with follow-up probes. Credits are spent only when you launch.
- 5
Read the memo
A verdict, the numbers behind it, the strongest objection, and the single next test worth running.
Every study ends as a memo you can act on.
Not a transcript to wade through — a one-page decision memo. The headline finding, the evidence behind it, the strongest reason it might fail, and the specific next test. Share it, or interrogate the panel further.
Point it at the decision keeping you up at night.
Validate a new idea
Before you build, find out whether anyone actually wants it — and who.
Test your messaging
Which way of describing it lands, and which falls flat.
Prioritise features
Learn what your audience would trade everything else for.
Pre-test a campaign
See how a concept reads before you spend the ad budget.
Pricing research
Find the ceiling where interest starts to fall away.
Market entry
Sense-check a new city or segment before you commit.
A simulated panel isn't the truth. It's a faster rung on the ladder.
Ask biased friends and you'll hear what you want. Ask one AI and you'll get a confident average. Run real interviews and you'll wait weeks and pay for it. Research sits in between — cheap and consistent enough to kill bad ideas early, honest enough to point you at the real test.
- Friends & family Warm, biased, unreliable
- One AI chat Fast, but a single agreeable voice
- Indizilla Research A consistent panel that pushes back
- Real interviews The truth — slow and expensive
- Live experiment The final word, once you're committed
Where the data comes from
Personas are grounded in your audience settings and any reference pages you add. We're upfront about what this can and can't tell you.
Read the methodology →Your inputs stay yours
Studies are private to your account. We don't sell your ideas, and you can delete a study whenever you like.
Questions about privacy? →Priced in credits
No subscription. Buy a pack, spend credits per study, top up when you need to. A follow-up question costs 2 credits.
See credit packs →The questions we get most.
Is this a replacement for real user research?
No — and we won't pretend otherwise. It's a fast, cheap way to pressure-test an idea and find the sharpest questions before you invest in real interviews or a live test. Use it to decide what's worth testing for real.
How many personas answer each study?
A Quick Pulse study runs 50. Larger modes go up to 400 for higher-confidence reads across segments. You pick the mode when you launch, and it's shown in credits before you spend anything.
How much does a study cost?
You buy credits in packs and spend them per study — a Quick Pulse is 100 credits. There's no subscription. See the packs.
Can I dig into the results?
Yes. Every memo comes with the response mix and sample quotes, and you can ask the panel follow-up questions (2 credits each) to probe a segment or an objection further.
Who is this for?
Founders, product managers and marketers making an early call with incomplete information — the moment where a week of clarity is worth more than a month of debate.