Not just screenshots. Problems solved.
Every project tells the whole story: the problem, the approach, what shipped, and what we learned, with the real screens where the work is live. No invented numbers: where nothing was measured, nothing is claimed.
Trust at first search
Excellent output and no website. Procurement teams who received their quotes searched the company name, found nothing, and moved on. A five-page site, a catalogue with specifications, certifications up front, and email at their own domain.
Idea to live marketplace
Systems design first, screens second. The market’s two real journeys, buy an existing product or get one manufactured under your own brand, became the core of the platform. In a trust-poor category, verification is the product.
Brand and platform as one system
A new venture with a clear direction and nothing on paper: no identity, no naming system, no platform. Branding and systems design in a single engagement, so the identity and the architecture were shaped by the same decisions.
28 pages became 448
Measured on both sites, three days of work. The brief that came in, the decisions and the ones reversed, the incidents, the versions, and what was measured at the end.
Four projects, as they were actually made.
Each one is a board: the brief that came in, the decisions and the ones reversed, the incidents, the versions, and what was measured at the end. Not the polished case; the room it happened in.