INDIZILLA
This page isn't really about us. It's about you.
You run a good business. Your customers trust you once they meet you. The problem is everything that happens before they meet you, and that's the gap Indizilla exists to close.
Small businesses deserve serious work.
Somewhere along the way, small businesses got used to being handed the leftover version: template sites, recycled branding, work nobody stood behind. The size of the business became an excuse for the standard of the work.
Indizilla exists to close that gap: work built to the standard your customers judge you by, delivered without complexity, and owned by you outright once it's delivered and paid for.
"The barber who does great work deserves to look as good online as the chain salon with an agency retainer."What we believe
Why are traditional agencies so expensive?
Not because they're dishonest. Because of what your invoice actually pays for.
Offices
Glass conference rooms in city-centre rents, added to every project bill.
Layers
Account managers who manage the people who manage the people who do the work.
Decks
Weeks of strategy presentations before anything gets built.
Minimums
Retainer floors set for corporate clients, sized to exclude you by design.
We removed all four. What's left is the work, and the work is what your customers actually see.
Small businesses deserve the same standards. Not smaller ones.
The same rigour a large brand gets, applied at a scale that fits, and spent only on things your customers will notice.
- 1We say no to work that won't help you, even when it pays us.
- 2We explain everything in plain English, then explain it again if needed.
- 3We put prices on the website because you shouldn't have to ask.
- 4We hand over every login, file and account. It's your business.
- 5We'd rather keep you for years than upsell you today.
Businesses we built, and the range we built them from.
Three of the studies, with the decisions written down and the before and after published where there is one. None of these got a template: each one was drawn for the way its own buyer decides.
Education · the whole site
Academy of Retail Excellence
A retail training academy whose site was costing it enrolments. Rebuilt end to end, with the before and after side by side.
Read the study
B2B marketplace · brand and platform
GetPharm
Systems design and branding for a verified manufacturing marketplace, with a gate that checks a licence before a listing goes up.
Read the study
Wellness · Panchkula
Nirmalkaya
A wellness centre that assesses before it treats, and a site built the same way round. Published in English and Hindi.
Read the study
Fourteen design directions, all of them built.
We made fourteen complete websites for one business to find out how far a brand travels and still stays itself. Each is filed by the kind of buyer it suits and what choosing it costs you.
Indizilla is run by its founder, and it runs its own clients on the software it built. Small businesses got used to being handed the leftover version: template sites, recycled branding, work nobody stood behind. The size of the business became an excuse for the standard of the work.
Agencies are expensive because of what the invoice pays for: offices, layers of account managers, weeks of decks, retainer floors sized to exclude you. We removed all four. What's left is the work, and the work is what your customers actually see.
- We say no to work that won't help you, even when it pays us.
- We put prices on the website because you shouldn't have to ask.
- We hand over every login, file and account. It's your business.
- We'd rather keep you for years than upsell you today.
Personal site: ashish.sbs. Next from the studio: a finance tool for founders, coming soon.
A finance tool for founders is coming.
Marketing OS put the marketing department in a founder's hands. The next tool does the same for the numbers. It is being built now; leave your name and you'll hear the day it opens.
"Small businesses deserve the same standards. Not smaller ones."How we work
Let's build something your customers trust.
One conversation. A clear proposal. No pressure after it.