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Home / Design directions / The Case File
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The Case File

A case file on a desk. Every phase of the work is a phase of the plan, and every line of it is true.

Available 23 pages 76 interactive controls on the home page
Right for

A brand with a real voice and something to say, where the story is the difference rather than the price list. It rewards a business that is prepared to commit to a bit.

Where the buyer decides in three seconds

the case file
The Case File as it was built: Narrative as the whole design
The brief it came from

Borderline criminal. The studio as a crew, the tools as cheat codes, the work as a planned job.

Open it

The whole thing is standing, every page of it, built on the same prices and the same mark as this site. It is marked on every screen as a direction rather than the live site, and the figures printed inside it are the ones published on the day it was built.

The brand design

How it was built to look like itself.

Palette
  • #1E1410Desk
  • #EFE6CFFile paper
  • #B3001BStamp red
  • #2E4A8APencil blue
Type

Special Elite and Archivo

Typewriter for everything you read, Archivo 900 uppercase at 129.6px for what you are meant to remember

Two faces doing two jobs. This is the only direction here where a second family earns its place.

Shape

Paper sheets stacked on dark wood, each with a paperclip, a header line and a faint grain. On narrow screens the sheets lie straight, because a tall page rotated even half a degree clips its own corners.

Motion

A line that types itself, a stamp that lands, redactions that slide open as you read them, rows of a ledger typing in.

The one device

Exhibits under tape: real screens of real work, lettered A to H, each linking to the live address. And a cheat code that reveals the only secret there is.

What it does better than the rest

The best written of the fourteen, and the most disciplined joke. One rule held it together: nothing on the page is invented, so the crime is always a real price or a real handover.

What it costs you

A voice this strong is a costume the buyer has to see through before they can read a price. It converts the people who already like you and it can cost you the people who have not decided yet.

The rule it taught us

Narrative earns its place when it makes the offer clearer, not when it makes the offer a puzzle.

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