INDIZILLA
The Showroom
Five rooms on one road. Every service is an exhibit behind glass, and every exhibit is a small working model of itself.
A catalogue business where each item deserves its own case: a services firm, a treatment list, a product range where the difference between items is the thing that has to be explained.
The audience cannot see what we do. Every service should have its own page, and it should be visually charged.
The whole thing is standing, every page of it, built on the same prices and the same mark as this site. It is marked on every screen as a direction rather than the live site, and the figures printed inside it are the ones published on the day it was built.
How it was built to look like itself.
- #4A6FA5Room one
- #A8552FRoom two
- #2F6FEBRoom three
- #C9761ARoom four
- #15786ARoom five
Archivo
900 at 110.88px against 11px mono
Nothing in the timid middle. Either it is the size of the room or it is a label.
A room is a run of bays that change shape as you walk it: wide with words inside the glass, an unequal pair, a trio, an offset band. No grid of equal boxes anywhere.
Twenty nine miniatures, one per service, each composed to make sense standing still and each playing once and staying played.
The miniatures: the panel answering, the listing climbing past the others, the week filling, the reply landing at 11:40 pm, the budget clamped at the weekend, the price cliff.
The miniatures are the most valuable thing built in the whole run, and they are the reason this site demonstrates rather than describes. A room accent per section is also the cleanest way found to make forty six pages feel like one building.
Twenty nine working miniatures is twenty nine things to build and maintain. Start with the six services that actually close, and leave the rest as type.
If nothing on a card says it is clickable, nothing is. A card with no action row is a poster.