INDIZILLA
Live Product
Sell the product by running it on the page. A workflow canvas you can drag, a console that publishes, a week that fills in front of you.
Software, or any service whose value is invisible until somebody watches it work. If your demo is currently a screenshot, this is the direction.
A landing page for a piece of software that does not describe the software.
The whole thing is standing, every page of it, built on the same prices and the same mark as this site. It is marked on every screen as a direction rather than the live site, and the figures printed inside it are the ones published on the day it was built.
How it was built to look like itself.
- #F3F4F6Paper
- #14161AInk
- #DAFE31Lime
- #5C6B00Lime ink
Archivo
500 at 86.4px, tracking -3.456px
Set with IBM Plex Mono for every label, so that software reads as software.
Software gets a radius. Everything else stays square. The distinction is load bearing.
The canvas is the motion. Nodes drift, connectors follow them every frame while on screen, and a dragged node rides on top and settles clear.
A workflow canvas that is genuinely draggable, with the auto-played story standing down for good the moment a visitor touches it.
This is where the rule that governs everything else was found: show the product working, or do not mention it. Its canvas is on this site today.
A working miniature costs several times what a screenshot costs to build, and it has to be maintained when the product changes. It is worth it exactly once: on the page that has to convert.
A screenshot is a claim. A running miniature is evidence. If a thing can be shown working, show it working.