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Home / The archive / Play
Exhibit 09 · 19 September 2026

Play

The fun moves out of the effects and into the interaction. Three things you can do, and every one of them answers you.

Killed 23 pages 94 interactive controls on the home page
play
Play as it was built: The visitor does something
The brief

The correction to Ghost. Fun and interactive without losing usability. Native cursor. Nothing that tilts, scans or follows the pointer.

Open it

The whole edition is still standing, every page of it. It is marked archived on every screen, and the prices printed inside it are the ones that were published on the day it was built.

The brand design

How it was built to look like itself.

Palette
  • #F6F2EAWarm paper
  • #16171AInk
  • #DAFE31Highlighter lime
  • #FFFFFFCard
Type

Archivo

700 at 103.68px, tracking -3.6288px

Bold headings, mono labels, and lime used the way a highlighter is used rather than the way a brand colour usually is.

Shape

White cards with a hard ink shadow. No blur, no glow and no gradient anywhere on the page.

Motion

Four words rising over half a second, once, and that is the entire motion budget.

The one device

One field that says “I run …” and five chips for what you already have. As you type and tick, the plan below rewrites itself, the steps you already have grey out, the first one you still need turns lime, and the WhatsApp message carries the whole thing.

What it got right

The most usable page in the archive, and the interactions genuinely answer the person using them rather than performing at them.

Why it lost

“Devolving too far. Boring. The current live site is much more than this. Feels like a poorly vibe coded page.”

The lesson

Usable and memorable are two separate budgets. Spending only the first one buys a form that works and nobody remembers.

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