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Home / The archive / Cheat Code
Exhibit 10 · 19 September 2026

Cheat Code

Name your business, press Go, and watch a month happen on a customer’s phone with your name written into it.

Killed 23 pages 69 interactive controls on the home page
cheat code
Cheat Code as it was built: Watch your month happen
The brief

High conversion, interesting, engaging, interactive, fun, for people who do not care about technicalities and are driven only by results. It should feel like a cheat code.

Open it

The whole edition is still standing, every page of it. It is marked archived on every screen, and the prices printed inside it are the ones that were published on the day it was built.

The brand design

How it was built to look like itself.

Palette
  • #0C0D10Deep ink
  • #DAFE31Lime
  • #4ADE80Done
  • #FBBF24Waiting
Type

Archivo

700 at 66.24px, tracking -2.3184px

Deliberately the smallest display size of any edition, because the phone beside it is the thing you are meant to look at.

Shape

A pinned phone on the right, a machine of six steps on the left, and hairline cards throughout.

Motion

The demo is the motion, and it moves because something is happening rather than to decorate. Under reduced motion every wait becomes zero and it lands on the final state.

The one device

Six screens play in order with the business name written into each: the listing at the top of the results, the site, a post approved by you, a review with its reply drafted, a WhatsApp enquiry traced to a pamphlet code, and the month accounted for.

What it got right

The strongest single idea in the archive. It shows the result before asking for anything, and personalises it from one field.

Why it lost

The demo runs for fifteen seconds and the whole page waits for it. It is a film, and a visitor arriving mid-scroll has missed the plot.

The lesson

A demo that owns the page owns its failure too. Compose every section to read standing still, then let the motion be the reward rather than the requirement.

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