INDIZILLA
Test your idea on a simulated market before you build it.
Describe your idea and the decision you're stuck on. We assemble a panel of AI personas, put a generated survey in front of them, and hand back a decision memo: a verdict, the evidence, the strongest objection, and the one test to run next.
- About 50 responses in minutes
- Credits, not subscriptions
- A memo, not a transcript
- Made for founders and PMs
The panel runs. The memo assembles.
The most expensive mistake in product is believing your own idea too early. A simulated panel won't love you back; that's the point.
A weekly meal-prep box for busy hostel students, ₹1,200 a month. Decision: launch in one city first, or three? Audience: students, 18 to 24, India. Skeptics 40%.
Prepaid credits that never expire. Packs from ₹399 for 450 credits, about four studies. A follow-up question to the panel is 2 credits.
A weekly meal-prep box for hostel students has a real core, but price, not appetite, decides it.
Decision tested: launch in one city first, or three at once?
On-campus students with unpredictable schedules are the clear core. The resistance is almost entirely about price: at ₹1,200 a month a large minority hesitated, and warmed up quickly when a lower tier was implied.
On-campus students, India. 71% positive.
A small Pulse study on two price points, ₹799 against ₹999, with the on-campus segment.
An illustrative sample. Figures and quotes are simulated to show the format; a real study is private to your account.
A single chat gives you one voice. Research gives you a panel.
| What matters | Asking one AI chat | Indizilla Research |
|---|---|---|
| Perspective | One agreeable answer | About 50 distinct personas who disagree |
| Persona depth | Generic "average user" | Roles, ages, markets, skepticism you set |
| Consistency | Changes every time you ask | Same panel, same survey, repeatable |
| Method | Freeform conversation | A structured survey with follow-up probes |
| Follow-up | You re-prompt and hope | Interrogate the panel, on the record |
| Output | A wall of text to interpret | A decision memo: verdict, evidence, next test |
Five steps from a hunch to a decision.
- 1
Describe the decision
Your idea, and the specific call you need to make. A quick AI check flags anything too vague before you spend a credit.
- 2
Shape the audience
We infer a target market from your idea. Adjust markets, ages, roles and how skeptical the panel should be.
- 3
Generate the survey
A short, structured questionnaire is written for your decision. Edit or regenerate any question.
- 4
Run the panel
Personas answer independently, with follow-up probes. Credits are spent only when you launch.
- 5
Read the memo
A verdict, the numbers behind it, the strongest objection, and the single next test worth running.
Point it at the decision keeping you up at night.
Validate a new idea
Before you build, find out whether anyone actually wants it, and who.
Test your messaging
Which way of describing it lands, and which falls flat.
Prioritise features
Learn what your audience would trade everything else for.
Pre-test a campaign
See how a concept reads before you spend the ad budget.
Pricing research
Find the ceiling where interest starts to fall away.
Market entry
Sense-check a new city or segment before you commit.
A simulated panel isn't the truth. It's a faster rung on the ladder.
Ask biased friends and you'll hear what you want. Ask one AI and you'll get a confident average. Run real interviews and you'll wait weeks and pay for it. Research sits in between: fast and consistent enough to kill bad ideas early, honest enough to point you at the real test.
- Friends and familyWarm, biased, unreliable
- One AI chatFast, but a single agreeable voice
- Indizilla ResearchA consistent panel that pushes back
- Real interviewsThe truth, slow and expensive
- Live experimentThe final word, once you're committed
Grounded personas
Personas are grounded in your audience settings and any reference pages you add. We're upfront about what this can and can't tell you.
Private studies
Studies are private to your account. We don't sell your ideas, and you can delete a study whenever you like.
No subscription
Buy a pack, spend credits per study, top up when you need to. A Quick Pulse is 100 credits; a follow-up question costs 2.
The questions we get most.
Is this a replacement for real user research?
No, and we won't pretend otherwise. It's a fast, rigorous way to pressure-test an idea and find the sharpest questions before you invest in real interviews or a live test. Use it to decide what's worth testing for real.
How many personas answer each study?
A Quick Pulse study runs 50. Larger modes go up to 400 for higher-confidence reads across segments. You pick the mode when you launch, and it's shown in credits before you spend anything.
How much does a study cost?
You buy credits in packs and spend them per study; a Quick Pulse is 100 credits. There's no subscription.
Can I dig into the results?
Yes. Every memo comes with the response mix and sample quotes, and you can ask the panel follow-up questions, 2 credits each, to probe a segment or an objection further.
Who is this for?
Founders, product managers and marketers making an early call with incomplete information: the moment where a week of clarity is worth more than a month of debate.
Stop guessing. Run a study.
Describe your idea and the decision you're stuck on. You'll have a memo in minutes, not weeks. Simulated research is a starting point, not the final word.