INDIZILLA
The Weave
Every strength found in the other thirteen, brought onto one site: the road as the spine, the working miniatures as the proof, the grid underneath, and one face with no switch.
Us. A studio selling several services to a buyer who has to be shown, in order, and who needs a price before they will write to you.
Take the direction that already works and art-direct it rather than replacing it.
This one is not stored anywhere, because it is the site you are reading. The other thirteen were built alongside it.
How it was built to look like itself.
- #F3F4F6Paper
- #14161AInk
- #DAFE31Lime
- #1B1D21The night face
Archivo
900 at 70.56px, tracking -3.528px
One family, one face, one weight scale, and IBM Plex Mono for every label and figure.
One face and no switch. The landing hero wears the night palette by asking for it, and the masthead runs over it, so a translucent bar has something of its own to be translucent over.
Connectors drawn as tapered ink ribbons rather than strokes, because a line of one width reads as string and a line that changes weight reads as a hand. A camera that closes on the lit step and pulls back before framing the next one.
A card carousel with no script behind the slide: the track offsets itself from which card carries the class the story already sets, so nothing new has to know the index.
One hundred and thirty six things a visitor can do on the home page, the most of the fourteen. It is the site you are reading.
It is the right answer for this business and it would be the wrong one for a jewellery brand or a gym, which is the whole reason the other thirteen are on this page.
The direction a business needs is the one that fits its buyer, not the one that won an argument in the studio.